The BrandWorld family, past and present mourn the passing of our friend and colleague John MacDonald.
John enjoyed a long career in marketing and advertising. He was both an adept practitioner and an innovator, His connections throughout the marketing community were extensive and he served as a leader and generous mentor to many.
His accomplishments included leadership roles with Reckett & Coleman and Watties (where he championed the Food In A Minute concept that became central to the successful revival of an iconic brand). He and Food In a Minute creator Mike O’Sullivan became business partners and subsequently joined BrandWorld together. At BrandWorld John’s experience and connections proved invaluable in creating mastheads such as Eat Wise and Exercise - a concept that adroitly connected the health and education sector with FMCG brands. He helped grow Eating Well and had significant input into many other innovations in the business. As a sounding board he was unrivalled - patiently listening before offering his considered opinion- a rare talent.
John was inducted into the Marketing Hall of Fame in 2007. He was also honoured with a lifetime achievement award by the Food & Grocery Council for his service to the industry.
He retired from active service just this year but maintained his interest and connection.
John’s warmth and courtly charm was unique. He was a gentleman and gentle man who had time for everyone but, sadly, not enough time.