Games are helpful for engaging audiences in a measurable way. BrandWorld has developed a game app called WasteTime in support of our anti-litter campaign for clients Be A Tidy Kiwi and Love New Zealand. The game also extends the reach of the campaign to a young audience.
The simple game mechanic is to teach people which kinds of rubbish go into what bin. It's an important issue - even with the best of intentions people can get recycling wrong. Contaminating recycle waste (glass bottles, cans etc) with material that should head to the landfill causes real problems.
Once the game is over, players can share with their friends.
WasteTIme will be promoted through social networks and with a digital campaign.
Play here on desktop or mobile device.