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To TV or not to TV?
To TV or not to TV?
/ June 11, 2015
Mike O’Sullivan on why you’re asking the wrong question…..
Apealing to our gut: what we can learn from Psycho and Aliens – Part 1
Apealing to our gut: what we can learn from Psycho and Aliens – Part 1
/ May 17, 2015
I know of writers who like to pen very intelligent scripts. These scripts can be clever and witty. They often contain skillful wordplay and philosophical premises… By film writer ...
Apealing to our gut: Heart, Mind and Gut: Visceral Storytelling – Part 2
Apealing to our gut: Heart, Mind and Gut: Visceral Storytelling – Part 2
/ May 17, 2015
xx By film writer and director Michael Welles Schock In my previous article Gut Reaction: Visceral Storytelling Part I, I established the cinematic audience’s three levels of ...
To YouTube or not…?
To YouTube or not…?
/ March 11, 2015
YouT-who? The Emerging Landscape of Digital Video in 2015 Video marketing is poised to be on the forefront of 2015 content marketing strategies. With increased video marketing budgets, ...
TV: Alive and kicking
TV: Alive and kicking
/ November 27, 2014
TV ain’t dead it’s just changing and that opens up a whole world of new possibilities, says Mike O’Sullivan in Marketing magazine.
TV still tops for ad likes and views
TV still tops for ad likes and views
/ October 20, 2014
Kiwis are embracing a multiscreen lifestyle with new research revealing exactly how they juggle their lineup of screens. A newly released Colmar Brunton survey on marketing in a ...
The 30 Most Genius Content Marketing Examples of 2014 (So Far)
The 30 Most Genius Content Marketing Examples of 2014 (So Far)
/ September 24, 2014
In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing. The Content Marketing Institute defines content marketing as ...
Visual Content: The Key to Effective Brand Storytelling
Visual Content: The Key to Effective Brand Storytelling
/ August 29, 2014
It’s pure evolution: we learned to see before we learned to read; 90% percent of all data the brain processes is visual and according to the experts the human brain images 60,000 times ...
Hegarty: Cannes is losing focus on advertising that builds brands
Hegarty: Cannes is losing focus on advertising that builds brands
/ June 30, 2014
We couldn’t agree more! Legendary ad man John Hegarty on why Cannes needs a rethink as it should be more about selling stuff and building businesses not winning awards for creativity: ...
Top Ten takeaways from “Content Marketing World”
Top Ten takeaways from “Content Marketing World”
/ April 22, 2014
Here are some insights from Content Marketing World, Sydney 2014. Click here for the complete wrap up.