Tech. Facts sell tech, right.
Not in this case. Apple, once again proves its capability to move the conversation from the head to the heart.
This charming spot is packed with 'information', but none of it relates to speed or other performance related parameters you might expect. We see the Apple pencil being used with the new iPad (we kind of deduce that it's the new iPad - because Apple only advertise the next thing) - which unlock the creativity of the kids having a ball doing their homework - experimenting, exploring the world around them and creating… there a joy to the whole shebang.
And, let's face it - consumers can see the details on the eCommerce site . How modern.
What do you think of the spot?