We've spotted a trend - the rise of the 'conscious consumer'. They care about what they consume and how the products and brands fit into their lives - ChooseWell™ is the property to tell those brand stories. For over 20 years we've developed promotional platforms and mastheads to help big and small brands reach their goals faster and more effectively than 'going it alone'. From Family Health Diary® and Discover® to The Mix™ our formats have given us meta marketing insights (working with hundreds of brands) over time that would be impossible to acquire any other way.
What is ChooseWell™?
ChooseWell™ is an exciting new promotional platform by BrandWorld that helps consumers make better choices.
The categories we focus on are:
ChooseWell™ tells your brand stories using video for television, on-demand viewing, social media platforms and your website. Video ads are complemented with the ChooseWell™ suite of media – website, eMail campaigns, Instagram and Facebook.
The execution is contemporary and upbeat, with a variety of production options available to match your objectives and budget – from graphics and ‘table-top’ to presenters and locations.
ChooseWell™ is presented in association with Family Health Diary®. This gives both reassurance to consumers (based on 20 year history) and advertisers access to unique media package deals.
Why have we developed ChooseWell™?
Consumers are increasingly interested in products and services associated with not only their wellbeing but also those that are sustainable and ethical.
In a crowded marketplace that can mean the difference between one product succeeding and another failing. Not only are the actual benefits of the product important – but also alignment of brand values.
Participating in ChooseWell™ helps reassure your customers as well as reaching them with your brand news. We offer creative, product and media – at a guaranteed price.
The broad audience for ChooseWell is household shoppers 25+. They are motivated by personal and family wellbeing as well as concern for sustainable/ethical practices. They are adventurous and interested in trying new products that may sometimes be substitutes for traditional products.
When should you use ChooseWell™?
Our long history with masthead formats such as Family Health Diary®, Discover® and Eating Well™ has proven that advertisers get results and better ROI from a platform package than by producing their own ‘standalone’ tactical messaging. In many cases we offer complete creative, production and media packages that cost less than some agencies charge for production alone.
Get in touch if you'd like to discuss how ChooseWell™ can help you achieve your goals.