I Just popped a Mars mini Snickers into my mouth (probably the first time I have had Snickers in years) and this commercial ran in my head - (it hasn't run for years.)
Memory - That's how advertising works. It creates a memorable impression which is activated or stimulated later - maybe triggered by packaging when choosing at the supermarket - or by direct product use. The more salient the message (Betty White being crunched by a grid-iron player…with a catchy 'you're not you when you're hungry'! line), the more likely your mind is to stash it away for later.
One of the ways BrandWorld has used the phenomenon of memory and association is to ensure that Family Health Diary® consistently uses the signature theme tune, recognisable visual systems and clear brand pillars to build trust and empathy (essential in health advertising). Advertisers who use our masthead enjoy the positive association of 20 years investment with consumers.