Our friends and colleagues at ColensoBBDO have developed an idea in the wake of the tragedy in Christchurch to help prevent the spread of inappropriate material on the web related to the disaster. Let's hand the mic over to them to explain the idea:
I thought I’d circulate something we’ve been working on over the course of last week in the wake of Friday’s atrocities.
Based on the truth that terrorism is mass murder with a media strategy, and following Jacinda’s address where she pledged to never speak the individual’s name responsible - we’ve launched Share No Evil.
It’s a digital tool designed to starve this individual the oxygen he needs to survive. Exposure.
It’s a chrome extension that once embedded in your browser, will replace any reference to this individual in any search or news article with the words blacked out: ‘Share no evil’.
His name will never be seen again.
It’s open source, so we’ll be inviting the world’s developer community to contribute to it and broaden its application to ensure that the extension can block more content in future. Photos, links to manifestos, and content in general that’s designed to promote extremist ideals and recruit followers.
We want the utility to be used and powered by the people of NZ and the world. And, we want brands and partners to support it too. To date, Spark, Vodafone and 2Degrees have got on board, and TVNZ are about to follow suit.
The icon is based on the proverbial three wise monkeys – See no evil, Hear no evil, Speak no evil – and we’ve developed a fourth.
It’s a small thing we hope will begin to make a difference, today. We’re simply putting the user in control.
There’s a suite of tee shirts, phone stickers and press going out as we speak and we’re hoping it gets some exposure and creates conversation around making the sharing of this type of content socially unacceptable in Aotearoa.
If you’d like tees or stickers – let me know.
Please join us to kick-start the chat on social and - if you feel it’s appropriate, circulate to your agency.
You can install the tool at www.sharenoevil.co.nz
Grab the wise monkeys gif
Or use one the stills here on this page
And add a line if you like:
“ #ShareNoEvil is a movement to make sharing terrorism content culturally unacceptable in Aotearoa ❤️ ”
“I’m starving terrorism of the oxygen it needs to survive #ShareNoEvil”
“Finally! A way to remove this <expletive’s> name online. Blocked by #ShareNoEvil”
“@jacindaardern promised to never speak the NZ terrorist’s name. Same. #ShareNoEvil.”
“Terrorism is mass murder with a media strategy. #ShareNoEvil”
“??? #ShareNoEvil updates an ancient proverb for the Internet. Swipe up / link in bio.”