As a national, new home builder Signature Homes need to fill their pipeline with sales. With 35 years experience Signature are a trusted developer and builder, but the decision-making process takes time and advertising plays a key role in creating mental availability for the brand in a hotly contested category.
Brandworld was briefed by Mediacom as their production partner. TV time had been booked and the deadlines were tight. One of BrandWorld's claims to fame is the efficiency (and cost-efficiency) of our production process. The shoot was nailed in four separate locations over three days.
The presenter, Shelley Ferguson, is the editor of Your Home & Garden magazine and a well known judge on the hit TV series The Block - adding another layer of confidence and trust for the target audience.
In addition to the broadcast formats we also cut longer length, more detailed content videos for use on the Signature Homes website.
Longer Format Signature Homes web content.