If you are the kind of marketer with a job to get done and done right first time…you’re in the right place. Our unique, systematic approach and deep expertise in categories like health and FMCG has helped hundreds of great brands predictably exceed objectives - reaching more people with more salient, more accessible ideas with less fuss, less cost and more certainty…and a greater return on marketing investment. Which kind of eliminates the need for lucky charms.
Over the years we have developed a suite of products that have become well-known fixtures in media. Family Health Diary® was our first. It has been in market for over 20 years and formed the basis of our OS. We have worked with virtually every major marketer in the health and wellbeing category at one time or another. We’ve developed a meta understanding of the category that is unrivalled and gives our clients the benefit of that experience. The brand is trusted and accepted by consumers. That means participating brands enjoy a head start and can leverage distinctive assets of the brand to accelerate the performance of their own Family Health Diary® campaign.
We operate in other categories, such as fast moving consumer goods (FMCG) and alcohol - Discover®, Eating Well and The Mix are outstanding examples of BrandWorld finds an insight that can be leveraged by many brands – especially those that don’t have blockbuster budgets. We deliver blockbuster results often for clients whose total budget is smaller than the production budget of their competitors.
CREATING DISTINCTIVE ASSETS
Our new Oxygen product finds the middle ground between the advertising tradition of storytelling with the design world’s powerful identity systems. We look for salience and mental availability (memory mining) - so that a marketing insight is conveyed in a way that resonates with your customers and is activated when they are considering purchasing in your category. It’s a model we’ve applied with brands like Tip Top and Ploughmans Bakery as well as Kellogg’s Crunchy Nut, Sultana Brand and Gluten Free Special K…with, this will come as no surprise, fantastic results.
We have a methodological approach to planning, producing and distributing advertising and promotional messages to consumers. Clients like our approach because it offers certainty, rather than the anxiety that comes with an over-emphasis on wacky creative executions. It also means we deliver on-time and on budget…every time. Which might sound terribly dull but is offset by the thrill of successful campaigns that deliver exceptional return on investment to client’s with an eye on R.O.I. enjoy the benefits of working with BrandWorld.
If you are the kind of marketer with an eye on ROI, we suggest you get get in touch. Before your competitors do.
Is the Trend Your Friend?
Watch the recent BrandWorld Live event - co-hosted with the NZ Food & Grocery council. Add your name to the invitation list for the next event.