Family Health Diary® is the benchmark for healthcare advertising. It demystifies medicines and specialist health products & services. Family Health Diary® is highly trusted and perceived as an independent source of information.
Anybody who’s has watched TV in the past 20 years knows Family Health Diary®. It has been part of the media landscape for consumers since 1997.
For marketers in the health sector – brands, services and even central government have all used our format to quickly and cost effectively reach the majority of kiwis.
The appeal is obvious using a well-known format means brands immediately cut-through – we are known for reliable, trustworthy health information.